When Building Your Business, Consider Your Customers
Check this one out, let’s play a little game eh?
Check this one out, let’s play a little game eh?
Sorry I have not been around much on the site or on your sites in the last 10 days. I have been taking a much needed vacation down in the Blue Ridge Mountains. The vid here is just for fun and proves that I am good with free-range chickens.
I did learn a few things while on vacation that I plan to share with you shortly. I have a lot of work to catch up on, however, so bare with me.
Damn that’s a great title for this vid… makes me sound all smart and stuff, LOL. Anyway, I just want to show you a couple things today.
1) Traffic Means Everything in Internet Marketing
2) Amazon is a good place to send traffic
Check out the vid and let me know what you think…
I am also messing around a little with a new vid editor and using 2 camera angles. The Zi6 will do very well shooting shots on the screen if I use the closeup feature more.
I have talked a bit about making money video blogging and reviewing and recommending products via video blog. Well, better than anything else is an actual example. The top vid is my talking to you and the bottom vid is the actual product review/reco that I will post on my sites.
Here is the video review that I will post ALL OVER my sites and sell grub control. BTW– I am not showing the link for the “stuff” here but it is a product available on Amazon.
Here’s my advice:
1) un-professional comes across as real and not as “pitchy”
2) being an authority just means you really believe in the product
3) don’t let your persona overshadow the actual product
4) offer products not readily available at “off line” sources and TELL the viewers this fact
5) try to teach or educate just a bit. This is called offering “features and benefits” in the sales world
Your comments are very much welcome, good or bad. In fact, I like the negative ones better because:
1) criticism fires me up
2) once I get over #1 above, I just may learn something
I did this vid as a tribute to all the Dads out there. I am sitting on my deck (that my Dad and I built together) having a brew and enjoying being home with my family! Guys, that is the ultimate goal for me! I want to be able to be a Dad and husband who is involved with his family AND provides a nice lifestyle for them at the same time. I think I’ve done pretty well so far on the lifestyle part, and hopefully the internet marketing I do will free up the time to enjoy it with them. For now, though, no more building links or starting new projects! Enjoy your family today on Fathers Day!
My Dad is my ultimate hero! Happy Fathers Day to you Pop! –AL
Pretty simple here guys. What are you an expert in? …and what products do you use that are “professional” in nature that you can sell to folks online? Watch and comment…
Trust me, people like to buy the same stuff “the pros” use. You can capitalize on this and also offer people high quality shiz at the same time. I talk about selling these “professional” products in side of ebooks becuse that is one way I do it, but you could sell them on a basic niche site too. Now, don’t over think this either. Just think a little, and take action, ASAP!
PS– many emails come to me wanting to know the camera set up I use. Check it out here: Kodak Zi6 Review
Internet marketers have been making money for years by writing product reviews. It is one of the simplest ways to make money on the net. And I say that video blogging product reviews are even better, watch the vid:
Ok, so here is the idea:
You do video reviews of stuff you use/like/have/buy and then sell that same stuff through your affiliate links. Simple, I know, but do you know of anyone doing this using vid?
Frank over at OpTempo does great product reviews in the old fashioned written style. He is very good at it and uses mostly the Ebay program to monetize the site. Here is an idea of how he writes his titles in this post: Lexmark Multifunction Printer Review
See how detailed that is? It will be much easier to rank for that very very longtail keyword! I would also venture a guess and say that someone looking for “reviews” of that printer, may be in the market to buy a printer!
Now imagine doing that same review with video! That is powerful.
Ok, so a little rant here today. I was BBQing chicken (over REAL charcoal) and I was reminded of this story that is often used as an example in business settings. … Basically, there is a project at a big company. We will call the project, “breakfast” and the two employees that worked on the project “breakfast” are a “chicken” and a “pig.”
After the project is over, the boss man looks at the participants and says, “Well, great job, but while the chicken merely contributed to the project (by laying eggs), the pig was truly committed (by giving his life).”
So as the story goes, I have seen senior VPs and such send around the story via email and use it as a rallying cry for all of use “pigs” to get committed to the “company.” (full story here on Wikipedia)
So here is my vid on that, and then you’ll need to do a little more reading than normal afterward in order to get point.
Some of you may begin to think I am some sort of liberal who hates rich people. Truth is, I am not the type who you can fit into a box like that, but I do despise CEOs and the like who are in positions of leadership that they did not truly earn. (yeah, I don’t think a guy deserves a lofty position just cuz he sits/sat on a board of directors, or because his great uncle sits/sat on that same board, or because he went to the same school as some other ass-wipe at the top, etc)
I could ramble more on that…
But I have yet to see/meet/hear about a Fortune 500 CEO who started on the front lines of a company and worked his way to the top and NEVER lost his since of being a real/normal dude or dedette. They all go to the other side and become ass-hats. (some are already ass-hats when they take over a CEO spot… ever wonder why they only last 4-5 years or so?.. because there is always a bigger-ass-hat above them, LOL)
So back to this topic. Is it just me, or is it completely arrogant for a business leader to think it is “ok” for a worker to “give his life” for the business? Is the business so important as to ruin a man’s home life and deprive him of his family?
On a further note, some of you may begin to get the idea that I am not thankful for the fact that I have a job in this economy. On the contrary my friends; I am very thankful to have a good-paying job. I am thankful that the company I work for is extremely healthy during this time. However, does that mean it is ok for the company to use the bad economy as an excuse to work employees harder and make them choose between work and family/home life?
Where is the big company that will take the high road and say, “Dear employees, you guys are awesome and because of you, we are soaring in profits during this economy and we are going to give you more benefits and perks (like time off) as a way to say ‘thanks’ and earn yet more of your loyalty!”
Or maybe this one? …”We know that home life is important and if your family structure is healthy, your work life will be healthy, so we want all of you to work from home 1 day per week.”
Anybody know a company like that? Or are the healthy ones using a bad economy as an excuse to beat the sheep, or, in other words, sacrifice more pigs?
Does your boss tell you, “you are lucky to have a job!” …to me guys, that is arrogance!
Lastly, I am a HUGE supporter of small business and entrepreneurship! That is why internet marketing is so great! It holds great potential for those of us who went to community college and didn’t join the rich kids’ fraternity.
Thoughts? …all are welcome…
Ok, so I am really buzzed up in this one, but the concept is sound even though my mind isn’t.
The idea is that you should video blog about products and/or services that you have actually used in your everyday life. This gives you an advantage over a standard pitch man who is paid to just do that, “pitch.”
Here is an introduction on how to make money online video blogging. This post will serve as a basis for much of where this blog goes over the next few months.
Here’s a link to Gary Vaynerchuk’s vid blog.
Here is a link to Gary’s Wine Library where he does a vid post with Wayne Gretzky. Watch how he works and keep in mind, the underlying goal is to sell wine over the internet. He is selling something that involves “taste” and he is doing it via the toobs. That is brilliant.
Gary is a great “Pitch Man” for sure. I can’t teach ya’ll “talent” but I can help you realize how to convey your thoughts via video and sell products and other stuff! That’s what it comes down to guys! What are your thoughts?