I work for a huge company, and here are some observations I have found when it comes to social media, small business etc etc… you see, big companies are so caught up in the business of being big that they actually tie up their own hands and can’t get things done in a timely manner. Small companies, however, can bob, weave and take over fast!

This is why smaller companies can and should use social media to their advantage. Big companies take way too long to figure out how and why they will utilize tools like Twitter. A big company will spend $40,000 figuring out IF they should even use Twitter and another $20,000 paying corp lawyers to cover their ass while they do it.

A small business will just DO IT! ok, watch the vid now ok?

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Quick video about my buddy Jason sharing a YouTube vid with me on a business trip and what that means in regards to big companies using YouTube and other social media outlets to spread their messages.


Real Life Example Of The Power Of Social Media from Allyn Paul on Vimeo.

Here is the video he shared with me Cops Vs Fireman (Rated-R) FYI

Also, please excuse the poor lighting on this video. I swear I am only 35 years old though I appear older and much wrinkled in this one. Note To Self: Makeup and better lighting! Vain jerk. :)

 

At the risk of appearing as a bitter little man fueling class warfare, I attempt to explain what I feel is one of the main reasons CEOs and other decision makers in big companies refuse to use social media outlets such as Twitter and Facebook for business.

Please understand that I am mainly aiming at the fortune 500 and larger sized corporations.


CEOs Don’t Embrace Social Media Cuz They Are Not REAL People from Allyn Paul on Vimeo.

Links and other stuff of interest:

Gary Vaynerchuk: talks a lot about the importance of branding your business and doing it by utilizing the tools and avenues of social media.

Home Depot On Twitter: I will talk a lot more about these guys, but I see them as a shining example of using Twitter to spread a positive message and do it in a real human fashion. Read Sarah’s Tweets and see that while she is representing one of the largest companies in the US, she is also doing it as a real human. A+ to these guys!