Keep in mind that I am mostly referring here to video blogs setup as social drivers and not “targeted niche” ones. It is possible to strike a balance between the two, but that is for another post.

So in short, there are basically 3 reasons why people will watch you and visit your video blog site, no matter what your subject:

1) they like your primary subject matter (in the case of Gary Vaynerchuk, Wine)

2) they like the secondary stuff you talk and jaw about (Gary V talks about the Jets)

3) they just think you are cool and they connect with your personality on some level

And, of course, then there is the perfect match in a viewer, and that is the person that likes all three listed above. Either way, you can draw an audience to your video blog fairly easily if you are putting out enough content to let people get to know you. In the case of these types of social sites, any audience is a good audience.

(unlike the micro-niche blogs we have talked about before where we only want targeted, buying traffic)

Can you make money with a social video blog? Yes you can, but you have to realize that it will take a lot more time and energy to build it and also to maintain it. Social video blogging and developing a cult of personality is a very good long term strategy, but it is definitely not a passive income strategy.

So if you are looking at getting in front of the camera, you may want to consider a blog like Gary’s Wine Library or check out this little chick, IJustine who has a completely personality driven video blog that has blowed up bit time.

And of course, here is the commercial for Dos Equis if you have not seen it before. Check out the little shitty boat he uses to troll around the girls.. hilarious.