So watch this video blog post, put yourself in my shoes as a Generation X’er, and then read below. Most importantly: THINK!
Don Johnson represents my life: dramatic? …nah, I think not… When ole Don was in Miami Vice (1984), I was 10 years old and wore white pants and light blue sport coats in an effort to catch the eye of little Wendy Campbell, my 5th grade crush. I dreamed of sweeping her off her feet at the wheel of a 20-foot cigarette boat with white leather seats and champagne coolies on board: nothing spilled. Pegged pants were cool, Van Halen made “Jump” a grammatically correct sentence (Mr. Brodney confirmed it in class… I remember!!!), and I was learning the ropes of life, love and Little League…
Later in my life (1996), Don appeared again in Nash Bridges. This time he had the former pot smoker, Cheech Marin at his side in another crime drama where Don was “the man” driving a sporty yellow 1971 Plymouth Barracuda… he was free and single and called total strangers “Bubba” while sounding like a bad ass. I think I had a man crush…
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Ok, so let’s talk a little. Please bare with me, this is not a self-serving diatribe… it is a lesson in internet marketing…
I am a Generation X’er: I was born in the 1970s, came of age in the 1980s, graduated high school in the early 1990s and climbed the company ladder into the new millennium.
My musical tastes were formed in the disco era, transformed in the 80s British invasion coupled with hair metal, mal-nourished with the introduction of glam-wrap, and nowadays, I re-live my childhood by working out and lifting weights while listening to Linkin Park.
I am mortgaged on my second house, discontented because that is just my age, and thinking about upgrading to the next cool neighborhood, just because. My kids are now reminding me of myself and I am beginning to realize I am my father; but I have tattoos.
At work, I am moving into upper-middle management and feeling comfortable in my finances, though the economy has me worried. Speaking of the office, I am in a quandary with technology– those above me in “position” annoy me because of their supposed hate for anything “cutting edge.”
I often hear them make statements like, “Twitter; I don’t have time to learn that, I can barely figure out email.” Sometimes I want to help them understand, while other times I think, “Great jackass, I will take your job next week then and you won’t even get the email telling you to get the fuck out!”
On the other side, I have these “kids” working for me who can text message in the dark and develop farting IPhone apps that they use to play jokes on me. I wonder if they think I am indeed, “the jackass.”
I am considering retirement, but right now I am more interested in trying the next wheat beer on the market. Speaking of that, the beer sticks to my sidewalls, aka; love handles, like never before. Maybe I need to study anti-aging medicine a little…
blah blah blah
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Ok guys, here is what I want you to think about: “How, What and Why” would you market to me on the internet? How would you make money on Gen Xers like me? Do you see any niches in the description above? Do you think my feelings above are normal or not (honesty expected here). How many internet users out there are just like me? …or you?
Do you now see how to think like an internet marketer by looking at your own damn self, setting the table for you, but inviting others to dine? That’s how you make some money! In short, this is the beginning of “niche research.”
Thoughts?
