Blogger Illustrated

This post is #2 in a series about a Website I Sold For $30K. I’m telling you pretty much how I did it from the ground up. There will be tons of fluff posts included, as well as a ‘few’ F-bombs and the occasional insider secret to kick ass blogging, oh yeah! Plenty of beer too, so make sure you are fully stocked! You should check out the first post here: Introduction To Selling Sites For Big Money

So WTF is that title up there all about eh? Well, I can tell you this guys, today is a good day for you cuz you get two vids for the price of one. The first one is my little “warning” mixed with a “rant” talking about this Gary Vaynerchuk “cash in on your passion stuff.” Check it…

Now some of you are gonna think I am bagging on Gary and that is not the point. I am just trying to relate to the majority of you who did not inherit a business, or have someone pay your way thru college. Many of you (and me) are a little older than Vaynerchuk, have kids, bills, and whatever else. It is nice that Gary was able to take something his daddy built and make it bigger, but the rest of us have not been dealt such a hand. (BTW–if you are young, single and have no resposibilities, get your dumb ass off the Playstation and build something… go cash in on your passion you young bastards! ) In addition, if you turn your passion into a job, you may end up resenting it in the end… dangerous!

With that in mind, you can’t always cash in on your passions when you have to work a real job and support a family. So what can you do to still be wildly successful? You blog about shit you are already doing in your life anyway. These things could include hobbies for sure, or in the case of my site that I sold for $30,000, it was a blog about home improvement stuff. I already knew that I’d need to upgrade my crib, so why not “cash in” on my “regular life?” … THAT is the point! Let’s be real eh?

Video Blog Post #2

Now the next vid is my giving you some encouragement really. You see, so many young bloggers think they can’t beat the big company websites in the SERPS.. well, check it…

First off, I don’t dislike Home Depot. I actually love the place… Though I still think it’s a big company run by cocksuckers anyway. But the folks that work in the local stores are great! The point here is that big corporate websites suck ass in the content department. This is many times due to the fact that the creative minds in a company are stifled by big, arrogant mother f*cking CEOs and executives. (trust me, big company CEOs want complete compliance, not creativity) In addition to that, anything a big company puts out to the public is looked over by dozens of corporate lawyers for months prior… gumming up the creative juices, and killing the basic premise of a “BLOG”.

And that’s how you and me kick their cyber-butts! We can write freely, creatively, personally and believably! We can use keyword rich reviews to sell products, one-at-a-time. This creates a huge trust factor about a product… a single product recommended by a real human on a personal-feeling blog…, whereas Home Depot doesn’t necessarily sell a product based on the product itself.. rather, the Cordless Nailer is just another piece of their inventory, and here’s a picture of it on our site with a generic description. Do you see? (read the previous run-on sentence again if you need to)

Finally, I ranted a little about the lack of content on the page on the Home Depot site. Honestly, it probably isn’t that big of a deal. I am sure the Home Depot website collectively is full of “content”… but I can tell you this: Home Depot’s website does not look much different than a lot of the Build A Niche Store (BANS) sites I have seen de-indexed in recent years. You tell me where the standard is set?